Security & Vetting Solutions

what they wanted:
A growing vetting services provider, they were looking to drive their sales growth through reviewing their proposition, messages and supporting marketing collateral.

what we did:
Initially we worked with the business owner to develop the company brand and marketing strategy in more detail, developing a Promise mechanism, SVS promise mechanic refreshing the strapline and distilling their services into a more distinct, clearly defined offering to make it easier to communicate what they do. We also spent some time using market, competitor and customer insights to really focus the target market more to maximise the impact of any campaigns.

Following the proposition work we then designed a range of marketing templates and developed detailed supporting materials, including website copy, a company introduction fact sheet and credentials presentation, individual fact sheets for each of the key services, email templates, case studies and a quarterly newsletter.

what they said:
“Mogstar re-invigorated our marketing and gave us the tools to enable us to approach new customers with comprehensive, professional and consistent information materials. Since we implemented the strategy and plans sales have increased and feedback from our customers has been really positive”
Steve Cox, Director, SVS Ltd