Southern Filters

what they wanted: 
An established national manufacturer and distributor of high quality, reliable air filter products and solutions, they were looking to further develop their brand identity and marketing communications to strengthen their relationship with their customers and to support new business development.

what we did: 
Through initial discussions we identified that Southern Filters would really benefit from a fully integrated sales and marketing strategy and we therefore collaborated with Zest Consultancy to develop a seamless approach to their business needs.Using our combined expertise, we worked with them to develop a full sales and marketing strategy including their brand identity, core messages, priority customer segments, sales approach, insights & recommendations for further development plus a 1-year priority plan. As part of the delivery we also advised Southern Filters on the specific, relevant tools to help their business, including CRM integration.

Following completion of the strategy and plans, mogStar also developed a creative brief for Southern Filters to use with a local design agency, leading to the implementation of a new visual brand identity and supporting materials, including a website.

what they said: 
“We had recognised the need to add sales & marketing to our expertise and experience in the manufacture of air filters, and we really appreciated Shelley’s input in helping us to take a step outside the day to day running of the business to identify and prioritise our sales & marketing needs. Mogstar, along with Zest, were thorough in gaining an understanding of us and our business, which helped us to focus on the route towards integrating sales & marketing with our business expansion, and present a more professional image.”
Claire Thomas, Office Manager, Southern Filters (Dorset) Ltd