Amthal Fire & Security

what they wanted: 
A well established provider of fire and security services to commercial and residential sectors, based in the home counties, Amthal were undergoing a programme of business transformation and wanted to develop a marketing strategy and plan as part of their planned development.

what we did: 
Through a series of training workshops, mogstar delivered a programme on marketing strategy, planning and implementation to enable the business owners to develop their company plans.

Some of the areas covered included establishing a brand model and core messaging, identifying customer segments, simplifying the service offering, understanding the different media options with pros and cons and developing an integrated communications plan.

The sessions were a mixture of knowledge sharing with examples and case studies from other industries and also some level of practical application of techniques to their own business.

what they said: 
“mogstar brought us a new level of awareness of the role that marketing can play in our business and the importance of having a clear strategy and brand. The theory plus hands on style of the training challenged our thinking and approach to our communications and messages and gave us the templates and understanding to develop our plans and activities.

It was also incredibly useful having someone bringing experience and examples of different businesses to stimulate new ideas and we would be happy to recommend mogstar to other companies.”
Jamie Allam, Commercial Director, Amthal Fire & Security